The Theatre Story
In the theater of your mind, picture this: The building that
is the Columbia Theatre does not exist. The chandeliers are gone;
the stage is no more. The crystal-clear acoustics are dead silent.
The ornate frieze work has vanished; the final curtain has dropped
on the old hall.
That almost came to pass. In the spring of 1980, a wrecking
crew stood ready to tear the building down, reduce it to rubble,
destroy the magnificence and the charm, the majesty and the history
of the Columbia Theatre. It could still happen, but it won't.
Will it?
When Mount St. Helens exploded on May 18, 1980, it not only
blew a large chunk of itself to smithereens, but it literally
made sure the same thing didn't happen to the Columbia. The contractor
hired to demolish the building was called to other duties after
the volcano dumped millions of tons of ash and debris over the
Lower Columbia region. This drew attention to the destruction
of the mountain, and the ravages it caused, and away from the impending
demise of the old vaudeville and movie house.

The Columbia's story began with R.A. Long, the Kansas City lumberman
whose vision culminated in the building of a new city on the
banks of the big river. Some of his top aides formed the Columbia
Theatre Amusement Company and hired a noted architect to design
what became this building. Imagine the scene on opening night
-- April 4, 1925 -- when fully a quarter of the new city's populace
easily fit into the 1,000-seat structure. They gazed upon the
same lighting fixtures overhead, the same main curtain, the same
detailing visible today.
They probably watched an evening of vaudeville and a silent
film, accompanied by the resonating tones of the massive organ
pipes once hidden in the ornate proscenium arch. They'd see such
young stage talents as Clark Gable and Ginger Rogers in touring
productions as vaudeville's days waned, and they'd see the same
actors as stars of the big screen -- first in silents, later
in talkies. Over the years, they'd see the organ dismantled and
sold, the orchestra pit covered, the old arc-light stage equipment
used less as movies took over the stage. Over the years, television
and cineplexes took away the audience.
Then, from the ashes of the volcano, rose a new Columbia Theatre,
dedicated to the performing arts -- to the world of the stage,
not the big screen.
For a group of visionary citizens led by Virginia Rubin, the
eruption was a reprieve and an opportunity. The rescue effort
officially began on July 21,1981, when the Columbia Theatre Task
Force was created to raise funds to purchase the building and
develop it as a performing arts center. That effort failed, but
the group persevered . The City of Longview had the vision to
realize the historical and cultural significance of the theater
and purchased it on December 9, 1982.
Within a month, the Task Force began to convert the vaudeville
house-turned-picture show back into a functional theatrical facility.
They
restored the original décor, refurbished the 35 abandoned
apartments that
flank the theater and several retail spaces on the ground floor, set up a
management and ticket office, and arranged financing for that first phase.
Professional fund-raising efforts were ineffective, and attempts
to secure
grant funds fell through. The outlook was bleak, indeed. Abandoning the
elaborate plans drawn up by noted restorer Thomas McCann, the Task Force regrouped
and, as the saying goes, "the tough got going." The community --
individuals, merchants, industries, churches and civic clubs -- responded and
got to work on what became a giant do-it-yourself project. Columbia Theatre
for the Performing Arts officially opened its doors on Nov. 22, 1983 with a
Southwest Washington Symphony performance; the old house born of vaudeville
lives on, a gem
in the community.
The city still owns the building, and the old Task Force is
now the Columbia Theatre Association for the Performing Arts,
but the struggle for operating and renovation funds continues
even today. The need for better dressing rooms and production
equipment is evident, and audiences are well aware of the limited
restroom facilities and lobby accommodations. Nonetheless, the
Columbia Theatre remains the Grande Dame of Southwest Washington
-- a dynamic, robust performing arts venue.
There are qualities that make her irreplaceable: The acoustics
of a theatre built before electronic amplification, the warmth
of an auditorium where
every seat is good, the memories that have been created, and the anticipation
of great shows to come.
We invite you to join our association and help restore this
treasure. Let's
keep this dream alive. Brochures are available in the lobby. Thank you for
being a part of the Columbia Theatre for the Performing Arts.
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